AI Insights · Timothy · April 2025
Top 5 Consumer Finance Apps on iOS in Mexico: Q1 2025
Explore the performance of the top 5 consumer finance apps on iOS in Mexico during Q1 2025, with insights on downloads, revenue, and active users.
In the first quarter of 2025, the consumer finance app market on iOS in Mexico showcased a variety of trends across the top five applications. Here's a detailed look at their performance, based on data from Sensor Tower.
Splitwise saw a consistent increase in weekly revenue, peaking at approximately $2.3K by the end of March. Weekly downloads fluctuated, reaching a high of 1.5K in late January, while the number of active users steadily grew from around 25.3K to over 31.2K by the quarter’s end.
For Wallet - Daily Budget & Profit, revenue showed a moderate increase, reaching $710 by the end of March. Download numbers were relatively low but experienced a notable spike to 114 in the final week. Active users remained stable, with a slight increase to 1.5K by the end of the quarter.
Monefy: Money Tracker demonstrated a stable revenue trend, peaking at $654 in early March. Downloads surged mid-quarter, reaching 1.7K in the first week of March, while active users peaked at nearly 2K before settling down to 977 by the quarter’s close.
The Buddy: Budget Planner App experienced a varied revenue pattern, with a high of $671 in early January. Downloads remained low throughout, with a slight increase to 88 by the end of March. Active users hovered around 300, with a slight uptick to 324 by the last week.
Finally, YNAB showed a gradual rise in revenue, ending the quarter at $424. Despite minimal download activity, active users remained steady at around 6 to 8 throughout the period.
These insights provide a snapshot of the dynamic landscape of consumer finance applications, highlighting key trends in downloads, revenue, and user engagement. For more detailed insights and data, visit Sensor Tower.
